Aurora Bloom
Digital Rebrand for a Luxury Skincare Startup
Overview
Aurora Bloom is a boutique skincare brand focused on botanically-based products and minimalist luxury. The company approached us to help redefine its digital presence through a modern, editorial-style website built to scale with its rapid growth.
Our goal was to craft an immersive eCommerce experience that felt clean, premium, and natural—mirroring the product line itself.
Our Role
- Brand Discovery & Strategy
- UI/UX Web Design
- Full WordPress + WooCommerce Build
- Mobile Optimization
- Email Marketing Integration
Challenges
Aurora Bloom’s original site lacked consistency, load speed, and brand voice. We worked closely with their founder and marketing team to build a modular design system that empowered them to showcase their product stories without design constraints.
We also had to accommodate a quickly growing inventory and international customer base, so performance and scalability were key.
Design Highlights
- Calming neutral palette and editorial fonts
- Interactive homepage hero with scroll-triggered animations
- “Shop by Skin Type” filtering UX
- Custom blog layout for routines, guides, and testimonials
- Emphasis on whitespace, movement, and product visuals
Development Notes
- Custom block-based system using Gutenberg
- WooCommerce product filters and AJAX search
- CRM integration for email flows and abandon cart recovery
- CDN and image compression for global performance
- SEO-first site architecture for launch readiness
Results
After launch, Aurora Bloom saw a 38% increase in average session time and a 62% boost in mobile conversions. The client has since expanded their catalog and reports improved retention through blog + newsletter growth.
Visit the Site
www.aurorabloomskin.com